VP Marketing H/F

  • Marketing
  • Paris, France

VP Marketing H/F

Job description

  • Type of Contract: CDI
  • Location: Paris
  • Experience: 5 years 


Heetch is a ride-sharing app with a simple mission: we want people to enjoy their night out. Every night, our drivers are doing everything to make your ride, and your night, unforgettable and friendly: good music, candies and beverages in every car! We are focusing on young people expectations and compete with many actors on this segment.

The service has been launched in Paris in September, 2013 and is growing very fast since then, with thousands of rides every night in France, Italy, Sweden and Belgium. With more than 1 million users in Europe, we are proud to be one of the French fastest growing startup! 

We're looking for a VP Marketing to lead our Marketing efforts all over the world. The ideal candidate should be an entrepreneurial, hungry, and passionate marketer, and should be obsessed in reaching our ambitious Growth objectives. Your goal will be to get Heetch to become the biggest and coolest ridesharing brand in Europe and beyond. 


Your role

You'll be responsible for defining our strategy, developing the team, and executing our end-to-end marketing efforts in France and new countries in order to make Heetch grow extremely quickly all over the world. This will include executing large scale campaigns all over Europe, managing a customer retention strategy, overseeing performance marketing efforts, own the Brand content creation, and securing major partnerships.

You'll come with a portfolio of accomplishments developing a team and operations leading to reach our ambitious growth objectives. In addition, you'll have to develop analytic strategies, solutions and approaches to define our marketing vision at a global level.

Here is what you'll have to do:

  • Build and grow a top global Marketing team
  • Define and execute the marketing strategy for Heetch in France and new countries
  • Own marketing KPIs and growth objectives for all countries
  • Design, implement and track end-to-end marketing initiatives in order to: 
    • Acquire new users
    • Keep and engage our current users
    • Develop the Heetch Brand
  • Launch, monitor and optimize innovative, fully integrated performance marketing initiatives 


You are

  • A marketing lead with a track record of 8+ years in hyper-growth Consumer marketing
  • An outstanding manager (3+ years): you've already built and lead a marketing team to success. You manage people on all marketing functions (brand, performance, lifecycle, partnerships, analytics, etc.)
  • A founder mentality: you're here for the long run, you'll be running the show, you'll have a lot of responsibility so you’ve got to step up to the plate.
  • Leader: You demonstrated leadership and influence in an organisation, managing a significant budget and coordinating closely with key stakeholders 
  • Data-driven: you have exceptional analytical skills, and you're obsessed by driving marketing performance and ROI.
  • A total hustler. You don’t fold under pressure; in fact, you thrive in a fast-paced environment with a strong ability to execute. 
  • Creative. You're innovative, deeply creative, constantly looking for ways to improve upon things. You demonstrated highly creative or even unorthodox ways of communicating and promoting the brand.
  • Consumer centric. You're obsessed with customer retention and its impact on the business, and have a deep knowledge of using customer data and insights to drive marketing
  • And of course, a nice guy/girl

It's also good if:

  • You use Heetch a lot!
  • Good Morning England (Pirate Radio) is one of your favorite movies ;)


  • Salary depending on your experience
  • Equity
  • Become one of the key employees of a fast-growing, exciting startup changing the ridesharing landscape
  • Have a real impact on the company's growth and evolution
  • Heetch credits